Digital presence is not crucial anymore only for rock stars and athletes. Directors, professionals, academics and even every worker need a distinguishable digital footprint. Your digital image or even brand as a professional is not just sales and marketing. Increasingly, we are living a digital life, but it cannot be just marketing or only an inactive Linkedin profile. It must be something that is you as an authentic person – a human, not product. The digital persona must be aligned with your natural persona, but this is should be planned. In this session you will examine yourself as a professional and as a digital persona. During the session you will create your own professional identity model. The session includes introduction to the theme, cases, discussions and tools.